Sten Saar

Sten Saar is CEO of commercial motor insurance provider, Zego. He co-founded the company in 2016 after spotting a gap in the insurance market while working at Deliveroo. The problem was obvious: the cost and terms of annual insurance policies for self-employed drivers and riders was acting as a barrier to entry for many. So Zego was born and launched a flexible pay-as-you-go insurance product specifically for this market. Since then, Sten has gone on to lead Zego to become the UK’s most reputable insurtech and the go-to insurance provider for businesses – from self-employed drivers and riders to fleets ranging from just two vehicles to global enterprises. He has guided the company through several funding rounds – the most recent of which raised over $200 million and marked Zego out as the first UK-founded insurtech unicorn. Today, under Sten’s leadership, Zego continues to power opportunities for customers. It’s mission is to provide these businesses with insurance they control, saving them both time and money. To do this, Zego uses a combination of data and technology, and is currently partnered with many well known brands and companies including BP, Uber, Deliveroo, Just Eat and many more. Prior to founding Zego, Sten had already established himself as a talented entrepreneur – starting a notepad business in his native Estonia aged just 17 and growing it into an international brand before selling it in 2013. After moving to the UK, Sten worked in the operations team for private rental home platform, OneFineStay, and later as a Director of Operations at Deliveroo.