Jennifer Crawley

Jennifer is the UK Head of Business Management for Small Business Banking HSBC UK. Drawing on 30 years’ experience with the HSBC Group, Jennifer’s role is to evolve the customer experience, support and develop colleagues, guide the performance of the business and shape the strategic direction of Small Business Banking in an ever changing landscape. Jennifer’s role at HSBC UK enables her to make a real difference to small businesses. She created the successful ‘Pop-up’ week initiative; in which local businesses showcase themselves in HSBC UK branches and offices. Now in its fourth year, over 5500 customers have participated, with 2021 set to see virtual pop-ups for the first time. Jennifer’s passion both inside and outside of work is the development of people. She leads the apprenticeship programme for HSBC UK Commercial Banking, and formed a new Degree Apprenticeship programme for HSBC UK Bank which has been a huge success. Jennifer created NextGen Fest, HSBC UK’s youth festival, part of the world’s biggest business event, The International Business Festival in Liverpool. The event welcomed HRH Prince William, as host for the round table. Which brought together eight young people with a view to inspiring them about what the future world of work could be. Her dedication to professionalising employees through banking qualifications led her to work with The London Institute of Banking and Finance. HSBC UK’s recognition at The London Institute of Banking and Finance Innovation Awards for placing a culture of learning at the heart of Business Banking is a huge source of pride. Additionally, Jennifer’s passion for people led her to take a prominent role in Forward Ladies, a support network for women in business. Helping to grow the network from the North across the UK including Ireland. Jennifer has been involved with Young Enterprise for over 30 years and is passionate about the development of young people’s future skills. She is head judge for the Company programme and was delighted to feature in the ‘No Time Like The Future’ strategy report, as a YE alumnus. Jennifer lives in Yorkshire with her partner and is step mum to two boys.