Gen-E is a celebration of entrepreneurship and the achievements of European students, where thousands of young entrepreneurs, 15 years old onwards, showcase their cutting–edge business ideas and compete for the titles of best Company and best Start-Up of the year. Throughout the school year, JA students across Europe engage in online Gen-E activities, build their Virtual Expo stands and apply for prestigious Awards. An annual in-person event takes place where the Company of the Year and Start-Up of the Year are announced. Check out Gen-E 2023!