Bora Selenica
Bora Selenica’s story with JA has come full circle. She joined JA Albania as a student through the Company Program, Leader for a Day, and Debating Economics, before becoming part of the JA Europe team and later giving back as a mentor, trainer, and jury judge for young entrepreneurs across Europe.
Beyond JA, Bora has built experience across education, marketing, partnerships, and fintech — working with organisations such as Save the Children and Colliers, and today heading the Myiute app at iute Albania, a leading fintech company.
Together with Irena Matraku, her lifelong friend and fellow JA alumna, Bora co-founded Pigi — the first financial education app children grow up with. Designed for kids aged 5–14 and their parents, Pigi combines a Duolingo-style learning hub, parent-assigned missions, and goal-based saving, with payments for kids on the way in collaboration with banks and fintechs. Today Pigi counts 3,000+ users, 7 loyalty partners, and is recognised by the Bank of Albania and in active discussions with Visa. Because financial literacy is not just a subject — it is a life skill. And it starts early.
Beyond JA, Bora has built experience across education, marketing, partnerships, and fintech — working with organisations such as Save the Children and Colliers, and today heading the Myiute app at iute Albania, a leading fintech company.
Together with Irena Matraku, her lifelong friend and fellow JA alumna, Bora co-founded Pigi — the first financial education app children grow up with. Designed for kids aged 5–14 and their parents, Pigi combines a Duolingo-style learning hub, parent-assigned missions, and goal-based saving, with payments for kids on the way in collaboration with banks and fintechs. Today Pigi counts 3,000+ users, 7 loyalty partners, and is recognised by the Bank of Albania and in active discussions with Visa. Because financial literacy is not just a subject — it is a life skill. And it starts early.