Jonas Alexandersson

Jonas started his first project in the Company Programme at age 16 (10th Grade) and was instantly hooked. He went to Business School where he participated 3 years in the Company Programme and won many of the competitions, including the National Competition of Denmark in 2004. Jonas went on to get a bachelor’s degree in economics from the University of Southern Denmark while at the same time running 3 company projects. He started several minor company projects until his full attention was directed towards GetWhy.io. Being part of the JA Alumni Denmark board for 3 years as well as co-founder of the JA Alumni Denmark “Senior network”, Jonas continues to contribute to entrepreneurship in Denmark and Europe. Members of the “Senior network” participated in the Company Programme about 5 to 20 years ago and still meet up 1-2 times a year to support the JA network as well as the European network. Jonas is also today part of the JA Alumni Honoris group, a 2020 FERDs list honouree and actively mentoring former Company Programme participants as well as supporting and sponsoring Alumni events in Denmark. Jonas’ main focus the last +10 years has been building up GetWhy.io which is an AI-Powered Insights platform helping leading global brands (both non-insight professionals such as marketing and consumer insight professionals) embed qualitative consumer insights – empathy and human perspectives – into their decision-making processes to reduce failed projects and maximizing the ROI of marketing budgets.