Background
JA Europe is coordinating the AI-ENTR4YOUTH (Blending AI and Entrepreneurship Education for Youth) project, leading a consortium of 10 partners from research, large-enterprise, schools, and Junior Achievement organisations, aiming to equip young people with the necessary skills to navigate the digital world and prepare them for the future of work.
Artificial Intelligence (AI) is a rapidly growing field that is revolutionizing industries and changing the way we live and work. AI has the potential to bring about significant economic and social benefits, but it also poses challenges and risks that need to be addressed. JA Europe has already taken a next step to reshape education by creating a merged curricula; to integrate AI into our entrepreneurship education programme to help young people become more aware of its potential and limitations. The curricula covers a range of topics, including AI basics, ethics, and its applications in various industries and has been launched in January 2024 in Spain, in Portugal and in Italy.
The AI-ENTR4YOUTH project is featured as one of the eight case studies by the World Economic Forum’s recent Shaping the Future of Learning report. The report explores the potential for artificial intelligence to benefit educators, students and teachers. Case studies show how AI can personalize learning experiences, streamline administrative tasks, and integrate into curricula.
Goals and scope of the media outreach
We are seeking the support of an experienced public relations agency for the design and implementation of outreach to the media, lasting approximately 5 months between May to September 2025. Leveraging the results of the “AI-ENTR4YOUTH” project, and especially the involved JA organizations’ work, the goal of the media outreach is to showcase the project and its results to targeted pan-European outlets which focus on entrepreneurship, AI, youth employment and jobs, in order to raise awareness and secure sustainability in the long term.
The role of the public relations agency is to design and implement the media outreach in close collaboration with JA Europe.
Activities/Deliverables
The media outreach work stream includes:
- Developing the overall media outreach plan identifying visibility opportunities and timelines.
- Identifying media visibility opportunities linked to the JA Europe events calendar as well as external events relevant to the scope of the “AI-ENTR4YOUTH” PROJECT, especially the Gen-E 2025 European Entrepreneurship Festival in Athens.
- Developing targeted messaging and writing stories and testimonials, as well as pitching them to relevant journalists in Top Tier pan-European media and the main news outlets in European countries.
- Media coverage in Top Tier international/pan-European media (BBC, the Financial Times and the like), minimum 8 written or audiovisual news about the AI-ENTR4YOUTH project and mentioning of JA Europe, by the end of September 2025.
- Engaging with journalists to secure the media coverage (minimum 8 news pieces) about the “AI-ENTR4YOUTH” initiative and its impact, leveraging events such as Gen-E 2025.
- A final report of media outreach conducted in terms of the above-mentioned (overall plan, the outcomes of the media outreach).
Timeline of project and budget
JA Europe is looking for support for a period of approximately 4 months between May and September 2025. The total budget available for the implementation of this project in 2025 is 32.000 euros (VAT excluded).
Indicative implementation timeline:
– Overall outreach plan (middle of June 2025)
– Media outreach opportunities (June – September 2025)
– Targeted messages and pitches to journalists (June – September 2025)
– 8 written or audiovisual news (June 2025 – September 2025)
– Final report of media outreach
The Request for Proposals selection process timing
– Launch of the Request for Proposals (6th January 2025)
– Deadline for proposals submissions (28th February 2025)
– Presentation of proposals (30 min max) (March 2025 to April 2025)
– Contract Award/Notification of unsuccessful bidders (end of April 2025)
– Start of the collaboration (12th of May 2025)
Elements of proposal
A submission must, at a minimum, include the following elements:
– Description of the company including a general overview, names of team members and credentials of the team.
– A presentation (maximum 10 slides) outlining the agency’s strategy to deliver on the above-mentioned objectives, its strengths and distinguishing skills or capabilities as they might relate to this offer, both for a pan-European approach as well as the key national markets. Clear and measurable KPIs of success must be included in the proposal.
– A list of the 5 most relevant experiences to this offer and a contact reference for at least 3 of them.
– A project timeline.
– A financial proposal.
Respondents to this RFP are invited to submit their proposal no later 28th of February 2025.All proposals should be sent to JA Europe: offers@jaeurope.org and be clearly marked “RFP – JA Europe outreach media”.
For further information or questions please contact Chief of Advocacy & Growth Minna Melleri (minna@jaeurope.org)