The #Gen_E Tour 2026 continued its journey across Europe with its second stop in Norway, hosted by JA Norway.
Building on the momentum of the tour’s launch, the national final brought together some of the country’s most promising young entrepreneurs, showcasing innovation, creativity, and a strong entrepreneurial mindset.
The event marked an important milestone on the road to Gen‑E 2026 in Riga, Latvia. Among the standout teams, MOORE uB was awarded first place and will represent Norway on the European stage, reflecting the high level of talent and ambition fostered through entrepreneurial education.
Beyond the competition, the National Finals also provided a platform for meaningful dialogue on the future of education. Discussions focused on the role of entrepreneurial learning in shaping resilient and future-ready generations. Notably, an exchange with the Norwegian Minister of Education, Kari Nessa Nordtun, highlighted the importance of equipping young people with the skills, confidence, and adaptability needed to navigate an increasingly complex world.
JA Norway continues to stand out as a leading force both in Europe and globally, demonstrating the tangible impact of embedding entrepreneurial skills and mindsets into education systems. This commitment has been further recognised through its outstanding achievements: JA Norway has been awarded as the leading organisation in Europe for delivering JA’s Succeed experiences and is currently ranked third globally.
For more information on the Largest Youth Entrepreneurship Festival in Europe, please visit our website: gen-e.eu!


